Overview
- On the Business of Sport podcast, Revolut CMO Antoine Le Nel called Ferrari’s integration of HP’s blue branding on a red car “not good design.”
- He said Revolut chose Audi because the pairing “felt very natural” given both companies’ focus on design and user experience.
- Le Nel praised sponsor integrations at other teams, citing Mastercard with McLaren and Google’s Chrome wheel branding.
- He contrasted Audi’s full in-house build of chassis, engine, gearbox and power unit with newcomers such as Cadillac that plan to source major components.
- Audi has taken over Sauber for its 2026 entry with Revolut as title sponsor, and RacingNews365 reports the team is targeting championship contention by 2030.