Overview
- Independent tests by Business Insider USA named the Samsung S90F GQ the best OLED, the Samsung GQS90D the best Samsung, and the Samsung UE‑U8000H the best budget Samsung.
- Retail price checks in late October show steep discounts: the Samsung S90F GQ 55" at roughly €1,023 (about 57% off), the LG OLED 65B68LA at €1,111 (about 63% off) at Media Markt, and the Sony Bravia 6 65" on Amazon at €1,299 (about €500 off its launch price).
- OLED remains the premium choice for deep blacks and high contrast while many sub‑€500 65‑inch options use LCD panels and trade image depth for low cost, so buyers should weigh picture needs against budget.
- Key features noted in tests and listings include QD‑OLED or OLED panels, 4K at 120Hz, VRR and ALLM for gaming, HDR formats like Dolby Vision or HDR10, and multiple HDMI 2.1 ports that affect game and home‑theater setup.
- These deals are time‑sensitive, originate from specific retailers and affiliate shopping guides, and reflect rapid post‑launch price moves, so availability and savings can change quickly and buyers should compare sellers before buying.