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Retro Diet Coke Lime Returns to U.S. Shelves Oct. 6 for Limited Run

Coca-Cola frames the comeback as a nostalgia play with retro neon lime packaging.

Overview

  • Coca-Cola confirmed the flavor’s return nationwide through statements to outlets including Today.com.
  • The limited-time drop will be sold in 12-pack cans and single 20-ounce bottles while supplies last.
  • The flavor first launched in 2004, was discontinued in 2018, and has since lived on in Coca-Cola Freestyle machines.
  • The move builds on this summer’s Retro Diet Cherry Coke reissue, which the company described as a runaway success.
  • Early buzz surged after food blogger Markie Devo teased the comeback, prompting excited reactions on Instagram.