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Retiro dos Artistas’ Christmas Campaign Shares Residents’ Personal Wish Lists

The campaign spotlights a century-old care home coping with funding needs under mandated staffing costs.

Overview

  • The home posted residents’ holiday wishes on social media this week, drawing wide engagement and sympathetic comments.
  • Requests range from a Kindle for actor Jaime Leibovitch to a playful ask by actor and dancer André Oliveira for an apartment on Avenida Atlântica in Copacabana.
  • Some residents voiced non-material hopes, including the desire to see family, which resonated strongly with followers.
  • Founded in 1918 in Jacarepaguá, the institution houses 43 entertainment professionals and provides health care, daily nursing, therapies, classes and cultural activities.
  • Recent support includes housing contributions attributed to actress Marieta Severo, auctions by Alanis Guillen, Emilio Dantas and Roberto Menescal, and an announced on-site cultural center to expand programming and fundraising.