Overview
- AP and Lead Stories report that President Trump's 25% figure reflects Walmart's redesigned bundle, which contains fewer and different items than last year.
- Walmart advertises a dinner for 10 at under $40 this year versus roughly $56 to feed eight in 2024, a drop tied to private‑label swaps and trimmed menus.
- Reuters notes retailers are leaning more on store brands and menu changes, with Walmart featuring a Butterball turkey at about $1 per pound after dropping sides like onions and celery.
- Wells Fargo estimates typical holiday shoppers will see only 2%–3% savings, even as CPI data show grocery prices up 2.7% year over year, led by items not central to Thanksgiving.
- Purdue University reports turkey prices higher than a year ago at wholesale and retail, yet early contracts let big chains hold shelf prices down, and Target and Aldi are also promoting lower‑priced, altered kits.