Overview
- The price cuts appeared across multiple stores on Oct 28–29, 2026 and include steep offers on Samsung's S90F GQ, Sony's Bravia 6 and LG's 65B68LA with discounts of roughly 28% to 63% reported by retailers.
- Business Insider USA's lab tests rank the Samsung S90F GQ as the top pick because its QD‑OLED panel reached about 1,460 nits peak brightness, which boosts HDR highlight punch and color volume compared with standard OLEDs.
- Sony's 65‑inch Bravia 6, launched in September, dropped to about €1,299 on Amazon after earlier price swings, bringing its 4K/120Hz OLED, Google TV and HDMI 2.1 gaming features to a lower price point.
- Media Markt listed the LG OLED 65B68LA for about €1,111, a roughly 63% cut that buys a 65‑inch OLED with Dolby Vision support, AI image processing and four HDMI‑2.1 ports according to product listings.
- For buyers on a budget, Business Insider names the Samsung UE‑U8000H the best inexpensive Samsung because it delivers solid everyday 4K but falls short on contrast, peak brightness and HDR performance compared with premium OLEDs, so shoppers should match model choice to room lighting and viewing habits.