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Retailers Slash Prices on Older iPhones as Leaks Pin Down September 9 iPhone 17 Debut

Retailers have slashed prices on legacy Pro Max models to clear inventory before Apple’s anticipated September 9 event; leaks point to a four-model iPhone 17 range with ProMotion displays; upgraded A19 chipsets; an ultra-thin Air variant; higher Pro base storage.

Apple iPhone 17 Air | Image Credits: X/TTTechnologyuk
iPhone 17 Pro models could reportedly get a new back design, along with a logo shift.
Buyers may have to pay extra to upgrade to the new iPhone 17 lineup.
Image

Overview

  • Retailers have discounted the iPhone 15 Pro Max by ₹25,000 at Reliance Digital and cut ₹12,000 off the iPhone 16 Pro Max on Flipkart, with additional bank card offers further reducing prices.
  • A German telecom operator and Bloomberg reports have pinned the iPhone 17 launch for September 9, with pre-orders likely to open shortly and retail availability from September 19.
  • Leaked details indicate the iPhone 17 series will comprise four variants—iPhone 17, 17 Air, 17 Pro and 17 Pro Max—with the 17 Air replacing the Plus model as Apple’s thinnest ever.
  • Industry insiders predict a $50 uplift in entry prices, a bump to 120 Hz ProMotion OLED displays across the lineup and adoption of new A19 and A19 Pro chipsets built on TSMC’s 3 nm process.
  • Reports suggest Apple will boost the iPhone 17 Pro’s base storage to 256 GB, aligning it with Pro Max models as component costs and tariffs drive pricing strategies.