Retailers Shift Holiday Shopping Earlier Amid Consumer Demand

In response to inflation and a shortened holiday season, stores are launching festive collections weeks ahead of schedule.

Retailers like Bath and Body Works and Krispy Kreme are introducing holiday-themed products earlier than previous years to meet consumer demand.
Inflation-weary shoppers are eager for early seasonal deals, prompting stores to adjust their retail calendars.
This year's holiday season is shorter, with Thanksgiving falling on November 28, intensifying pressure on retailers to boost sales.
Retailers report that early holiday shopping trends began pre-pandemic but have accelerated due to current global uncertainties.
While some consumers embrace the early festivities, others believe it diminishes the specialness of seasonal items.