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2h ago

Retailers Roll Out Deeply Discounted Thanksgiving Meals as New Analysis Shows Costs Easing

Aggressive holiday promotions with private-label menus are helping keep Thanksgiving costs down despite pricier turkeys.

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Golden roasted turkey with stuffing surrounded by traditional holiday sides including roasted potatoes, cranberries, salad, and gravy.
This year's Thanksgiving feast will likely cost more as wholesale turkey prices are predicted to hit $1.32 per pound this year, a 40% spike from 2024.

Overview

  • Target launched its lowest-price bundle yet, pricing a four-person Thanksgiving meal under $20 and holding Good & Gather turkeys at 79 cents per pound.
  • Walmart’s basket designed to feed 10 people is listed at about $39.92 through Dec. 26 with online ordering plus pickup or delivery options disclosed at checkout.
  • Amazon will offer a $25 kit serving five from Nov. 12–27 that includes an 8‑pound Butterball turkey, staple sides, crescent rolls, and a choice of holiday pie.
  • Aldi set a $40 collection that feeds 10, featuring a 14‑pound Jennie‑O turkey and a full slate of classic sides with no membership or coupons required.
  • Wells Fargo estimates a 10‑person dinner at roughly $80 using store brands versus $95 for name brands, a 2%–3% drop year over year despite higher wholesale turkey projections tied to avian influenza.