Overview
- Kroger's Freshgiving bundle launches Nov. 12 with 16 items to feed 10 for under $4.75 per person, anchored by a 14–16 lb frozen turkey and mostly store brands.
- Walmart's Thanksgiving basket is priced about $39–$40 for up to 10 people with 15 items and is available online through Dec. 25, with free express delivery for first‑time pickup and delivery customers.
- Target cut prices on 3,000 food and essential items, is selling a seven‑item dinner for four for under $20, and pledged $500,000 to Feeding America to fund five million meals.
- Wells Fargo and Empower estimate a 2%–3% drop in typical Thanksgiving baskets, roughly $80 for 10 on private labels versus about $95–$100 on name brands, with turkey retail prices down 3.7% year over year.
- Fact‑checkers rejected President Trump’s claim of a 25% cheaper Thanksgiving by noting the Walmart basket shrank and swapped items, even as AFBF and Purdue report a decades‑low turkey flock that keeps supply risks in play.