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Retailers Respond to Trump Tariffs with Diverging Strategies

Walmart plans selective price hikes, Target resists increases, Home Depot adapts inventory, and Amazon reports no pricing impact as trade negotiations continue.

People walk by a Target store in midtown Manhattan in New York City, U.S., March 21, 2025. REUTERS/Kylie Cooper/File Photo
Shopping carts are lined up inside a Walmart store in Hamilton, Ontario, Canada, January 28, 2025. REUTERS/Carlos Osorio/File Photo
Cars are parked outside a Walmart store in  Oceanside, California, U.S., May 15, 2025. REUTERS/Mike Blake/File Photo
FILE PHOTO: Shoppers browse a Walmart Supercenter a day after U.S. President Donald Trump announced new tariffs, in Secaucus, New Jersey, U.S. April 3, 2025. REUTERS/Siddharth Cavale/File Photo

Overview

  • Walmart has announced it will raise some prices to offset tariff costs, citing limited ability to absorb increased expenses.
  • Target has committed to absorbing most tariff-related costs, viewing price hikes as a last resort, though analysts question its long-term feasibility.
  • Home Depot has avoided broad price increases but warned that certain products may be removed from shelves due to tariff pressures.
  • Amazon reports no significant changes in average prices or consumer demand, attributing stability to diverse seller strategies and forward inventory planning.
  • Commerce Secretary Howard Lutnick maintains that tariffs will not raise U.S. consumer prices and expects trade deals with key partners by mid-summer.