Retailers Intensify Push for Loyalty Apps to Attract Cost-Conscious Shoppers

Supermarkets like Rewe and Lidl are leveraging exclusive app-based discounts and rewards programs to retain customers and gather valuable data.

Rewe is launching its own rewards program in 2025, offering cash bonuses and exclusive discounts through its app after leaving the Payback system.
Lidl and other retailers increasingly tie significant discounts to app usage, requiring customers to share personal data for access to deals.
Over 80% of German consumers use loyalty programs, with many juggling multiple apps to maximize savings amid rising food prices.
Experts note a decline in customer loyalty, as shoppers increasingly split purchases across multiple stores in search of savings.
Data privacy concerns remain a barrier for some consumers, with advocates urging careful review of app terms and settings.