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Retailers Diverge on Tariff Strategies as Price Pressures Mount

Walmart raises prices while Target absorbs costs and Amazon reports no impact, highlighting varied responses to Trump administration tariffs.

People walk by a Target store in midtown Manhattan in New York City, U.S., March 21, 2025. REUTERS/Kylie Cooper/File Photo
Shopping carts are lined up inside a Walmart store in Hamilton, Ontario, Canada, January 28, 2025. REUTERS/Carlos Osorio/File Photo
Cars are parked outside a Walmart store in  Oceanside, California, U.S., May 15, 2025. REUTERS/Mike Blake/File Photo
FILE PHOTO: Shoppers browse a Walmart Supercenter a day after U.S. President Donald Trump announced new tariffs, in Secaucus, New Jersey, U.S. April 3, 2025. REUTERS/Siddharth Cavale/File Photo

Overview

  • Walmart has announced price increases to offset the costs of the Trump administration's tariffs, citing limited margins and reliance on Chinese imports.
  • Target is avoiding broad price hikes by absorbing most tariff-related costs, though analysts question the sustainability of this approach.
  • Amazon CEO Andy Jassy stated that the company has not seen significant price increases or changes in consumer demand due to tariffs, leveraging its diverse seller network.
  • Commerce Secretary Howard Lutnick insists that tariffs will not raise consumer prices, despite conflicting statements and actions from major retailers like Walmart.
  • Some companies, such as International Flavors & Fragrances, are implementing targeted surcharges to recover unavoidable tariff costs as the July 8 trade-deal deadline approaches.