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Retailers Cut Thanksgiving Bundle Prices as White House Touts Lower Costs

The promotions fuel political claims of relief, with reporting finding savings driven by pared‑back baskets as SNAP payments remain uncertain.

Overview

  • President Trump and the White House pointed to Walmart’s holiday bundle—advertised at under $40 to feed 10—as proof of falling prices, even as grocery inflation remains elevated in federal data.
  • Walmart’s 2025 package is cheaper than last year but includes fewer items and more private‑label substitutions, with desserts and produce like pecan pie, onions, celery and sweet potatoes dropped and some quantities reduced.
  • Target announced a bundle under $20 for four, its lowest price yet, with a Good & Gather turkey priced at $0.79 per pound and select pies offered for $4.99 from Nov. 16–29.
  • Amazon will sell a $25 dinner for five from Nov. 12–27 that includes an 8‑pound Butterball turkey, prepared sides, crescent rolls and a holiday pie, with delivery or pickup depending on location.
  • Analysts at Wells Fargo estimate typical Thanksgiving groceries will cost about 2%–3% less than last year, while the BLS reported “food at home” prices up 2.7% year over year in September and courts and agencies grapple with delayed or partial November SNAP funding.