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Retail Veteran Serge Papin Named French Minister for SMEs, Commerce and Purchasing Power

The appointment signals Prime Minister Sébastien Lecornu’s drive to bring civil‑society leaders into his second cabinet.

Overview

  • Papin will oversee small and medium-sized enterprises, commerce, artisanat, tourism and purchasing power.
  • Economy Minister Roland Lescure retains macroeconomic responsibilities at Bercy, delineating Papin’s consumer-facing brief.
  • The 70-year-old former Système U chief led the cooperative from 2005 to 2018 and authored a 2020 report that informed the Egalim 2 law.
  • He recently served on Auchan Retail International’s board before departing in January and sits on the supervisory board of Nous anti-gaspi.
  • He succeeds Véronique Louwagie after Les Républicains declined to join the executive, and he says he wants to represent the daily life of the French.