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Retail Push Intensifies as Walmart’s ‘Fin Irresistible’ Runs Ahead of Buen Fin Nov. 13–17

New financing and QR verification aim to steer spending to registered merchants under a Made in Mexico push.

Overview

  • Walmart’s extended campaign runs Nov. 6–19 across Walmart, Bodega Aurrerá and Sam’s Club, overlapping the official Buen Fin window.
  • Sam’s Club reported roughly 140 online orders per hour during the Nov. 4–5 pre-sale and drew heavy turnout at a midnight kickoff in Mexico City.
  • Authorities set Buen Fin for Nov. 13–17 with a new app and mandatory in-store QR codes so shoppers can confirm participating businesses and qualify purchases for the SAT raffle.
  • BBVA announced 3-month no-interest deferrals starting March 2026 on single purchases from 3,500 pesos with prior activation, plus a 10% daily bonification up to 2,500 pesos on 12–24 MSI at participating merchants.
  • Travel platform Despegar unveiled discounts of up to 70% with MSI and deferred payment options, while Profeco’s latest survey highlights strong interest in apparel, tech and pantry items and business groups urge support for SMEs.