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Retail-Driven Rally Propels Meme Stocks as Speculative Gauges Hit Multiyear Highs

Social-media–fueled buying has driven speculative trading to 2021 peaks, prompting record rallies alongside mounting correction warnings

People walk near a Kohl's department store entranceway on June 7, 2022 in Doral, Florida.
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Krispy Kreme was once known for giving away free doughnuts in the US on “Talk Like a Pirate Day”

Overview

  • Retail investors coordinating on social forums have pushed Opendoor shares up more than 400% in July, including a 19% gain on July 24
  • Kohl’s briefly doubled to $21.23 on July 22 due to heavy retail demand and climbed 10.5% on July 24, while Krispy Kreme set a one-day options volume record exceeding 100,000 contracts
  • Goldman Sachs’ Most Shorted Rolling Index is up 13% this month and over 60% since April, and its Speculative Trading Indicator stands at its highest level since 2021
  • Surges in short-dated call option trading signal elevated risk appetite on retail platforms, echoing mechanics of past short squeezes
  • Broad equity benchmarks trade near record highs on strong earnings and economic data, but strategists warn that frothy meme-stock activity could trigger a sharp pullback