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Retail-Driven Meme Stocks Surge as Markets Hit New Highs

Options market indicators suggest peak volatility could be near with institutional investors largely sidelined

A screen displays charts the Dow Jones Industrial Average after the closing bell on the floor at the New York Stock Exchange (NYSE) in New York City, U.S., April 11, 2025.  REUTERS/Brendan McDermid/File Photo
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Data: Financial Modeling Prep; Chart: Axios Visuals

Overview

  • Retail traders propelled heavily shorted names this week, sending Krispy Kreme up 26.7% on July 22 and 70% in premarket trading on July 23, GoPro to a record one-day gain of 41%, and Beyond Meat up over 20% for the week.
  • Benchmark equity indexes and major cryptocurrencies both reached all-time highs, reflecting an elevated risk-on environment across asset classes.
  • Trading volumes in short-dated options have spiked and put-to-call imbalances have widened, signaling frothy conditions that could mark the peak of the meme frenzy.
  • Large institutional investors have maintained underweight equity positions and largely refrained from joining the retail-driven rallies.
  • The latest surge borrows from the early 2021 short-squeeze playbook, but analysts say its impact remains isolated and has yet to unsettle overall market stability.