Overview

• Republicans have launched digital ads nationwide to sell the package as the “Working Family Tax Cuts,” spotlighting permanent 2017 tax rates and no taxes on tips or overtime pay.
• The National Republican Congressional Committee backed the campaign with a modest ad buy designed to counter recent polls showing only 35 percent support for the law.
• Democrats are mounting counter-programming tours and speeches by figures like Hakeem Jeffries to underscore deep reductions in Medicaid eligibility and SNAP benefits.
• Congressional Budget Office and Tax Policy Center analyses estimate the law will add over $3.3 trillion to deficits in the next decade and strip nearly 12 million people of Medicaid coverage by 2034.
• Party strategists on both sides view the ensuing messaging battle over tax cuts and safety-net changes as pivotal to shaping voter sentiment ahead of the 2026 midterms.