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Republicans Confront Messaging Shortfall as ACA Subsidies Expire

Expiring ACA subsidies this month heighten pressure on a party split over how to sell its 2025 agenda.

Overview

  • House and Senate Republicans publicly acknowledge an uphill fight to communicate their case heading into 2026.
  • Millions are set to pay higher premiums in January as enhanced Affordable Care Act subsidies lapse, intensifying the political stakes.
  • House Majority Leader Steve Scalise is urging members to tout the Working Families Tax Cut and other reconciliation bill provisions in their districts.
  • Moderates such as Rep. Kevin Kiley argue the bill’s rollout and rebranding were mishandled, warning the substance was poorly framed for voters.
  • Some Republicans blame media coverage or say concern is premature, while others including Sen. Jim Justice caution that Democrats are benefiting.