Overview

• Republicans have invested over $65 million in ads addressing transgender issues, targeting Democrats in various races.
• Donald Trump's campaign highlights taxpayer-funded gender transitions, trans athletes, and surgeries in its messaging.
• Ted Cruz's ads criticize opponent Colin Allred for supporting transgender rights in military and sports contexts.
• The strategy aims to regain support from suburban women, a demographic Republicans have struggled with recently.
• LGBTQ+ groups argue that focusing on transgender issues may backfire, citing previous electoral losses for similar tactics.