Republicans Amplify Transgender Issues in 2024 Campaign Ads

Candidates like Donald Trump and Ted Cruz focus on transgender topics to sway key voter demographics.

Republicans have invested over $65 million in ads addressing transgender issues, targeting Democrats in various races.
Donald Trump's campaign highlights taxpayer-funded gender transitions, trans athletes, and surgeries in its messaging.
Ted Cruz's ads criticize opponent Colin Allred for supporting transgender rights in military and sports contexts.
The strategy aims to regain support from suburban women, a demographic Republicans have struggled with recently.
LGBTQ+ groups argue that focusing on transgender issues may backfire, citing previous electoral losses for similar tactics.