Overview

• Two trademark applications for the name 'HIKU BY Harper' were filed earlier this month, linking the proposed beauty and skincare brand to the 14-year-old.
• The filings were made through H7B Limited, a business incorporated in Harper Seven Beckham’s name, according to the reports.
• No products, timeline, or retail plans have been announced, and information beyond the trademarks comes from unnamed sources.
• An unnamed source describes a youth-focused concept drawing on pop culture and Korean beauty trends.
• Victoria Beckham has said her daughter could be “a beauty mogul,” as Harper’s visibility grows on Instagram and through recent public appearances.