Reports Signal Early-2026 GPU Price Hikes, With RTX 5090 Tipped Near $5,000

Overview

• Multiple outlets, citing Newsis and industry sources, report that AMD plans to start raising GPU prices in January 2026 and NVIDIA in February with gradual monthly increases.
• The GeForce RTX 5090 is reported as a potential outlier that could approach about $5,000 versus its roughly $1,999 launch quote, though pricing remains unconfirmed.
• Rising DRAM costs are identified as the main driver, with one industry insider quoted saying the memory portion of GPU manufacturing costs has risen by about 80%.
• Market observations describe consumer GPUs being bought or modified for AI use by third parties, which is reported to be tightening retail availability for gamers.
• Separate reports suggest NVIDIA could reduce output of some mid‑range models such as the RTX 5060 Ti and 5070 Ti in 2026, a move not verified by the company.