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Reports Say Taylor Swift Bows Out of Super Bowl LX Halftime Talks After NFL Rejects Terms

Sources point to the NFL’s unpaid format and strict control of performance rights as the deal-breaker.

Overview

  • Complex reports, citing sources close to the NFL, that Taylor Swift exited negotiations after the league declined her conditions.
  • The News International similarly reported the talks collapsed, relaying Rob Shuter’s Substack account of Swift’s demands.
  • Requests reportedly included retaining ownership of the performance and securing promotional segments, while the NFL does not pay halftime performers.
  • Insiders quoted in the coverage said the league “flatly refused” and argued Swift did not need the show for exposure.
  • With Swift reportedly out, sources say the NFL is weighing other headliners, with Adele still in discussions and Miley Cyrus mentioned as a contender.