Overview
- Multiple German outlets reported this week that Porsche has discussed ending Taycan production by 2030, a plan described to journalists as based on internal talks but not formally confirmed by the company.
- Taycan sales have collapsed from roughly 41,000 units in 2023 to about 16,000 in 2025 and to roughly 6,219 in the first half of 2026, showing a steep and sustained demand drop.
- Porsche has repeatedly paused Taycan output in recent months because order books are thin, creating underused lines at the Stuttgart facility and fueling internal talks about a gradual wind‑down or production moves.
- Brand chief Michael Leiter has publicly said Porsche does not plan a short‑term discontinuation of the Taycan, and the company has declined to confirm reports that the model will be ended by 2030.
- The model’s decline follows a 2024 price hike and collapsing used values, and the possible phase‑out would force reassessment of factory plans, platform investments and staffing while putting the 80% electric‑sales goal for 2030 in doubt.