Overview
- Multiple outlets, citing an unnamed insider first quoted by The Sun, report the aftershow will not return following two series.
- Staff, many of them freelancers, were reportedly told quietly not to expect the programme to come back.
- Low audience figures and tougher competition, including from formats such as Celebrity Traitors, were cited as key factors.
- Presenters AJ Odudu and Will Best are not being blamed, and sources say ITV still wants them fronting the main show.
- An ITV spokesperson said plans for forthcoming Big Brother series will be confirmed in due course, with the franchise described in reports as a continuing priority.