Overview

• Multiple outlets report he quietly revealed the Beck’s Buns branding on social media last month.
• Insiders say the trademark was adjusted to cover restaurants following issues raised by the Beck’s beer brand.
• Funding is reported to come from wife Nicola Peltz and her billionaire father Nelson Peltz.
• Timelines described in reports range from an opening within six months to early next year, with Los Angeles cited by one source.
• Accounts differ on the trademark owner, with some reports naming Buster Sauce Inc and others Buster Hot Sauce Inc.