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Reports Put Apple Hardware Chief John Ternus in Pole Position to Succeed Tim Cook

Reports point to a board preference for a product engineer to reenergize innovation across AI, mixed reality, hardware.

Overview

  • Bloomberg’s Mark Gurman reports Apple has been elevating John Ternus’s public profile, including leading recent iPhone launches, as his role expands beyond hardware into product strategy.
  • Chief Operating Officer Jeff Williams handed off operations duties in July and is expected to leave the company later this year, removing a long-assumed successor from contention.
  • AI chief John Giannandrea’s position is described as uncertain after setbacks with Apple Intelligence and Siri, with some responsibilities moved to Mike Rockwell and external AI hires under consideration, including a senior executive from Meta.
  • Chip leader Johny Srouji is said to be evaluating his future, with internal successors identified for wireless modems and processor design in Zongjian Chen and Sri Santhanam.
  • Tim Cook remains CEO, and reports suggest he could eventually transition to a chairman role, though Apple has not announced a formal succession plan.