Overview
- German outlets report plans for large stores opening from 2026 in Munich, Hamburg, Frankfurt and Berlin.
- The accounts cite a Munich real estate agent, with industry title Textilwirtschaft flagged as first to report the move.
- Operations would be handled by franchise partner Private Textiles Holding, also known as the PTH Group, based in Bischofswerda.
- The strategy represents a shift from the brand’s previously closed airport shops and follows an unsuccessful entry attempt about six years ago.
- Victoria’s Secret runs about 1,300 stores in more than 70 countries, and reporting notes analyst forecasts of Germany’s lingerie market nearly doubling by 2033.