Overview
- South Korean media report that Samsung plans to launch the Galaxy S26, S26+, and S26 Ultra in the US at the same starting prices as the S25 series: $799, $999, and $1,299, respectively.
- The reported price hold is said to be limited to the US, with higher prices expected in South Korea and potentially parts of Europe and other Asian markets due to currency pressures.
- The Galaxy Z Fold8 and Z Flip8 are also reported to keep their predecessor pricing in the US, though Samsung has not confirmed these details.
- One report says Samsung may accept a 10–15% profit hit from holding flagship prices and look to offset it through stronger margins in DRAM and NAND.
- South Korean outlets also point to a February 25 unveiling in San Francisco for the S26 series and suggest some Galaxy A models will see price increases.