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Reports Point to U.S. Galaxy S26 Price Hold and Feb. 25 Unpacked in San Francisco

Reports point to a U.S. price hold to protect market share despite rising component costs.

Overview

  • South Korean reports say Samsung plans to match Galaxy S25 starting prices in the U.S. at $799, $999 and $1,299 for the S26, S26+ and S26 Ultra, respectively.
  • The reported freeze is limited to the U.S., with outlets noting prices could be higher in South Korea and other markets.
  • Tipster-backed reports indicate a February 25 Unpacked event in San Francisco, with retail availability expected in early March.
  • Leaks and certifications suggest iterative hardware for the S26 Ultra, including a 5,000 mAh battery, Snapdragon 8 Elite Gen 5 in many regions, common 12 GB RAM tiers with a 16 GB/1 TB top option, and some variants tested with 60W wired charging.
  • To manage costs, reports and new regional moves point to higher prices for select Galaxy A and F models, including officially raised A- and F-series prices in India starting January 5.