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Reports Point to Sept. 9 iPhone 17 Reveal as Apple Event Timeline Comes Into Focus

Apple has not confirmed the date, but a pattern-based timetable and consistent leaks sketch out what to expect.

concept art of iPhone 17
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Overview

  • Multiple outlets now expect Apple to send event invites around August 26 and hold the keynote on September 9, though Forbes notes the alleged Apple TV app ‘leak’ of that date was later flagged as fabricated.
  • Based on Apple’s typical cadence, analysts predict pre-orders to open Friday, September 12, with retail availability on Friday, September 19, pending official confirmation.
  • Leaks converge on a four-phone family—iPhone 17, an ultra‑thin iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max—marking a new mid-tier design focus with the Air.
  • Reports indicate A19 chips for the standard and Air models and A19 Pro for the Pros, with up to 12GB RAM on Pro variants to support iOS 26 and expanded on‑device Apple Intelligence features.
  • Camera and display upgrades widely tipped include 120Hz ProMotion across the lineup, a 24MP front camera on all models, and triple 48MP sensors on Pro models with a new 48MP periscope telephoto; Bloomberg-sourced reports also claim day‑one shipments from India, which Apple has not verified.