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54m ago

Reports Point to Sept. 9 iPhone 17 Event as Apple TV App ‘Leak’ Is Debunked

Analysts say the lineup must show clear progress on AI features to keep pace with camera‑focused rivals.

Should you upgrade from iPhone 15 Pro to iPhone 17 Pro? Here’s a detailed comparison for your consideration.
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iPhone 17 series is expected to launch in September.
Apple has reportedly accidentally revealed the iPhone 17 launch date.

Overview

  • Apple has not announced its September keynote, and the widely shared Apple TV app image suggesting the date was later acknowledged by the tipster as fabricated.
  • Pattern-based estimates indicate invitations could land Aug. 26 with a Sept. 9 keynote, pre-orders on Sept. 12, iOS 26 on Sept. 15, and retail sales beginning Sept. 19.
  • The event is expected to feature more than new iPhones, with updates to Apple Watch models and possibly AirPods also anticipated.
  • Leaks point to a four-model iPhone 17 lineup—iPhone 17, 17 Air, 17 Pro, and 17 Pro Max—though Apple has not confirmed the names.
  • Rumors suggest A19-series chips, 120Hz displays, a 24MP front camera across the range, and triple 48MP rear cameras with a periscope telephoto on the Pro models, all still unverified.