Overview

• Multiple outlets cite a leaked invite, carrier signals and analyst reports indicating an Apple keynote on September 9, with preorders on September 12 and retail availability on September 19, though Apple has not confirmed the dates.
• Coverage points to four models this year—iPhone 17, a new ultra‑thin iPhone 17 Air replacing the Plus, 17 Pro and 17 Pro Max—with the Air reported around 5.4 mm thick in a titanium‑aluminum build.
• Spec sheets reported from leaks consolidate LTPO OLED 120 Hz displays across the lineup, new A19/A19 Pro chips, and memory at about 8 GB on base models and 12 GB on Pro models.
• Camera upgrades are expected on Pro versions, with 48‑megapixel sensors and improved low‑light performance, and some reports citing 8K video and higher optical zoom on the Pro Max.
• Analysts warn of higher prices across at least some configurations—Jefferies and other estimates place top models around US$1,200–US$1,400—while Apple and retailers are promoting trade‑in deals and discounts on iPhone 16 units ahead of the launch window.