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Reports Point to Late-February Galaxy S26 Launch in San Francisco With Three-Model Lineup

Industry reports point to higher component costs likely pushing prices up, with Samsung setting a roughly 35 million unit sales goal.

Overview

  • Korean and global outlets report a Galaxy Unpacked in San Francisco in late February 2026 featuring the Galaxy S26, S26+, and S26 Ultra.
  • ETNews and follow-up coverage say a price increase is likely as key parts rise in cost, with estimates citing about 12% higher chipset prices, 8% for camera modules, and roughly 16% for LPDDR5 DRAM versus earlier periods.
  • The series is widely expected to use a region-specific processor split, pairing Samsung’s Exynos 2600 in some markets with Qualcomm’s Snapdragon 8 Elite Gen 5 in others.
  • A new leak of alleged screen protectors suggests very slim, symmetrical bezels and a matching screen curvature across all three phones.
  • Maeil Business News reports Samsung’s MX division is targeting about 35–36 million S26 units in 2026, including roughly 24 million in the first half, with on‑device AI positioned as a core draw.