Overview
- Supplier and retail data that surfaced Monday point to a May 16 release and a price near $100, though Google has not confirmed either.
- 9to5Google reported the device will be marketed as the Google Fitbit Air, with Fitbit Premium reportedly rebranding to Google Health and the AI Coach becoming Google Health Coach.
- The band is described as thin and screen‑free, streaming live stats to the phone app and focusing on passive tracking such as heart rate, sleep, and heart rate variability.
- Listings indicate three colors—Obsidian, Lavender, and Berry—with band options including Performance Loop, Active, Elevated SoftFlex, and Metal Mesh, plus a Snow white charger.
- Steph Curry has been wearing the band in public since January, and Google previously said new Fitbit hardware would arrive in 2026, signaling a Whoop-style push that could favor a one-time device cost over mandatory monthly fees.