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Reports Point to Feb. 25 Galaxy S26 Reveal as Samsung Plans to Hold Prices Steady

Leaked guidance suggests Samsung will prioritize a modest camera refresh over a price hike to protect market share.

Overview

  • Multiple outlets say Galaxy Unpacked is expected on February 25 in San Francisco, with the Galaxy S26 lineup likely to reach stores in early March.
  • Korean reports and tipster Ice Universe indicate Samsung intends to keep S26, S26+ and S26 Ultra prices at S25 levels, with some citing targets of $799, $999 and $1,299.
  • Dummy-unit images and video attributed to OnLeaks show a consolidated raised camera island across S26 models, resembling recent Fold‑series designs.
  • Tipsters report the Ultra will emphasize refinements such as improved lens coatings to reduce flare and updated skin‑tone processing, and the S26+ is rumored to add a new 3x zoom HDR mode.
  • Coverage continues to point to a regional processor split, with Snapdragon 8 Elite Gen 5 expected in key markets and Samsung’s Exynos 2600 in select regions.