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7h ago

Reports Point to 'Charlie Kirk Effect' as Church Attendance, Bible Sales Rise

Religious leaders report a post-assassination surge in engagement, with durability still uncertain.

A California pastor who was close friends with Turning Point USA founder Charlie Kirk is seeing a spiritual revival after Kirk was assassinated on September 10.
Dan Beazley stands with a cross at a memorial for conservative activist Charlie Kirk, Sunday, Sept. 21, 2025, at State Farm Stadium in Glendale, Ariz.

Overview

  • Calvary Chapel Chino Hills pastor Jack Hibbs says more people are approaching his church seeking purpose and answers following Charlie Kirk’s killing.
  • Newman Ministry co-founder Matt Zerrusen reports higher campus Mass attendance across schools he’s heard from, with some up about 15%.
  • BookScan data show 10 million Bibles sold through August 2025, an increase of more than one million compared with the same period last year.
  • Kirk’s memorial at State Farm Stadium in Glendale featured explicit gospel invitations, with attendees visibly signaling faith commitments.
  • Turning Point USA Faith urged church attendance in Kirk’s memory, while analyst Ryan Burge notes similar surges have historically faded within months.