Overview

• Job postings reviewed by Business Insider show roles routed through Crystal Equation and Aquent Talent paying up to $55 per hour.
• Contractors are tasked with creative direction for character-driven bots across Instagram, WhatsApp, and Messenger, requiring fluency in Hindi, Indonesian, Spanish, or Portuguese and at least six years of storytelling experience plus prompt-engineering know-how.
• Meta has not confirmed the hiring and declined to comment on the reported roles.
• The effort follows Meta’s shutdown of 2023 celebrity alter-ego bots and the 2024 launch of AI Studio, indicating a more hands-on approach than creator-built chatbots.
• The expansion renews scrutiny after Reuters revealed permissive internal chatbot rules and Business Insider reported reviewers seeing users’ personal data, prompting calls for tighter oversight.