Overview

• Two trademark applications for 'HIKU BY Harper' were filed this month via H7B Limited, a company reported to be incorporated in Harper Seven Beckham’s name.
• The Sun first reported the filings, which were echoed by the Daily Mail, The News International and SheKnows, and no official confirmation has been issued.
• Unnamed sources describe a youth-focused beauty and skincare concept influenced by pop culture and Korean beauty trends.
• Harper, 14, has recently expanded her social-media presence, including launching an Instagram account and sharing makeup tutorials, according to the coverage.
• Victoria Beckham has publicly encouraged her daughter’s interests and has addressed 'nepo baby' criticism in recent remarks.