Overview
- The Sun reported, as relayed by the Mirror, that Ramsay has trademarked a 'Hot as Hell' brand for hot sauce, though his team has not confirmed it.
- Separate coverage described a possible 'Hotter Than Hell' product linked to Ramsay's restaurants, underscoring that details remain inconsistent.
- Brooklyn Beckham's Cloud23, launched in 2024, sells Hot Habanero and Sweet Jalapeño sauces at about £15 a bottle after two and a half years of development.
- Coverage ties the business angle to personal strain after Ramsay told The Sun that Brooklyn should 'remember where you came from,' which was followed by a reported unfollow on social media.
- No product launch has been announced, so the story remains speculative until a filing or statement confirms Ramsay's plans.