Overview
- Bloomberg and Sports Business Journal report Curry grew frustrated over what he viewed as underinvestment in his line, with Under Armour’s unsuccessful pursuit of Caitlin Clark cited as a sore point.
- Clark signed an eight-year, $28 million Nike deal after Under Armour’s offer reportedly trailed the total value of Nike’s pitch, according to those reports and prior Wall Street Journal details.
- Under Armour rejects that Clark’s signing factored into the separation, calling that premise untrue, even as coverage highlights broader tensions around investment priorities.
- Curry is a sneaker free agent and his Curry Brand continues independently, with Under Armour set to release a final shoe in February and additional drops through 2026; he retains ownership of his brand and logo, per recent reporting.
- Industry reaction is building as Curry wears various brands in games and figures like Kevin Durant publicly encourage a Nike move, against the backdrop of Under Armour’s ongoing restructuring and recent losses.