Overview

• Apple’s Sept. 9 event at Apple Park is confirmed, with recent reporting pointing to pre-orders on Sept. 12 and retail availability on Sept. 19 based on Apple’s usual cadence.
• Four models are expected — iPhone 17, 17 Air, 17 Pro, and 17 Pro Max — with the new ultra‑thin Air said to replace the Plus, feature a 5.5mm body, a 6.6‑inch ProMotion display, eSIM‑only, a single rear camera, and Apple’s in‑house C1 modem.
• Pro variants are widely reported to adopt a wide camera island across the back, switch to aluminum frames with a glass charging cutout, and add features like a 48MP telephoto, a 24MP front camera, variable aperture, possible up to 8x optical zoom, and dual front/rear video recording.
• TrendForce and other analysts indicate memory and storage shifts, with 12GB RAM on Air/Pro models, 8GB on the base iPhone 17, and the iPhone 17 Pro starting at 256GB as suggested by Morgan Stanley and JPMorgan.
• Pricing leaks point to increases for parts of the lineup, including a TrendForce estimate of $1,299 for the iPhone 17 Pro Max 256GB, while case‑maker listings and production‑line clips further corroborate the redesigned camera layout and sizing.