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Reports: Atlanta Poised to Land NWSL’s 17th Team Backed by Arthur Blank for $165 Million

Sources say the league’s rolling expansion plan points to a 2028 debut at Mercedes-Benz Stadium, with formal approval still being discussed.

Overview

  • ESPN reports the NWSL has awarded an expansion franchise to Atlanta as the league’s 17th team, with ownership expected to be AMB Sports and Entertainment.
  • The team is expected to play at Mercedes-Benz Stadium and target a 2028 start, according to multiple reports.
  • A spokesperson for Arthur M. Blank’s AMB said talks with the NWSL have been productive but there is nothing to announce, and the league declined to comment.
  • The Athletic reports an expansion fee of $165 million, a jump from the roughly $110 million paid by Denver Summit FC less than a year ago.
  • The move aligns with the NWSL’s shift to a rolling expansion model as the league heads to 16 clubs in 2026 with the additions of Boston Legacy FC and Denver Summit FC.