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Reports: Adidas Poised to Take Over German Basketball Kits in 2026

The shift signals a pivot to basketball after the DFB deal went to Nike.

Overview

  • Multiple German outlets citing the Hamburger Abendblatt report that Adidas is set to outfit all DBB national teams starting 1 January 2026, replacing Peak.
  • Peak’s contract with the DBB ends in 2025, and the brand reportedly withdrew a renewal offer after being unable to reach federation officials in Hagen.
  • According to the reports, DBB leaders favored Adidas before EuroBasket 2025 despite a lower bid, banking on stronger merchandise sales and frustrated by recurring Peak delivery issues.
  • If the move proceeds as reported, the men’s team would likely make its final appearances in Peak kits in World Cup qualifiers on 28 November versus Israel and on 1 December in Cyprus.
  • Media also report Adidas is close to ambassador deals with Franz and Moritz Wagner and plans visibility around the 2026 women’s home World Cup in Berlin.