Overview

• Dealabs Magazine reports that pre-orders for both the entry-level Xbox Ally and premium Xbox Ally X will open on Wednesday, August 20 during a live Xbox broadcast from Gamescom.
• Leaked European pricing places the Xbox Ally at €599 (approx. $691) and the Ally X at €899 (approx. $1,037), according to Dealabs investigations.
• Microsoft and Asus have confirmed they will demo both handhelds at Gamescom 2025, showcasing updated hardware and ergonomics based on the ROG Ally platform.
• Both devices run Windows 11 with a custom Xbox interface and grant access to Xbox Game Pass, native PC storefronts and cloud gaming to position them against Valve’s Steam Deck.
• Industry analysts expect a retail launch in late September or early October following the pre-order window, though dates remain unconfirmed.