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Report Questions NRW’s €300 Million Influencer Tax ‘Damage’ as Gross Revenue

Data reviewed points to roughly 7,300 records totaling about €330 million in platform takings, suggesting relatively small recoverable sums per creator.

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Overview

  • Manager Magazin reports the widely cited €300 million figure reflects creators’ gross revenues rather than tax liabilities, contradicting the initial framing by NRW’s financial crime unit.
  • The Oberfinanzdirektion in NRW says follow-up work expanded the dataset to nearly 7,300 records with about €330 million in gross turnover across several years.
  • OnlyFans-related records total roughly €50 million over multiple years, with insiders estimating potential back taxes per person mostly in the low five-figure range or less after costs.
  • About 1,000 Google/YouTube records account for around €200 million in multi-year revenues, which insiders say likely translate into limited recoverable taxes once divided across creators and years.
  • NRW authorities still cite roughly 200 open criminal cases tied to influencers, even as many data-driven checks are handled by routine audit departments and the ministry launches a guidance portal for creators.