Overview
- The Metro Denver Economic Development Corporation estimates the divisional game will generate more than $28 million, with the total surpassing $60 million if an AFC Championship is hosted.
- For every $1 spent related to the playoff weekend, the analysis projects about $1.60 circulating through the local economy.
- Only the portion of revenue that stays local is counted, and roughly 20% of ticket sales are treated as retained in Denver under the report’s methodology.
- Visitor spending is expected to flow to hotels, restaurants, transportation and retail, supporting about 380 full- and part-time positions.
- Hotels report strong demand and sharply higher prices, with one downtown room listed at $474 for Saturday night compared with $97 on a typical Monday.