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Report: Netflix Said to Eye 17-Day Theatrical Window for Warner Bros. Releases

The report conflicts with Netflix’s recent promise to keep industry-standard theatrical windows during review of its Warner Bros. deal.

Overview

  • Deadline reporting, relayed by industry outlets, says Netflix has discussed a roughly 17-day exclusive run for Warner Bros. films, though no decision has been announced.
  • Ted Sarandos recently reiterated a commitment to theatrical releases while signaling that windows could "evolve," noting Warner Bros. titles planned for theaters would still go to theaters.
  • Exhibitor groups warn a two-to-three week window could undercut the cinema business, and AMC is cited as favoring a return to about 45 days.
  • The timing follows Netflix’s announced agreement to acquire Warner Bros./WBD, a transaction still subject to regulatory approval and industry scrutiny.
  • Commentary highlights tensions between a shorter streaming-first model and calls from filmmakers and theater owners to preserve longer runs after Warner Bros.’ strong 2025 box-office year.