Overview
- Kotaku, citing sources familiar with this year's show, reports a 60-second spot can cost up to $450,000 and a three-minute slot exceeds $1 million.
- Organizers tout a massive audience—154 million livestreams in 2024—as the rationale for premium pricing, according to coverage from multiple outlets.
- Some placements are reportedly free as curated “earned editorial” slots selected by host Geoff Keighley, with major publisher reveals sometimes included.
- Studios nominated for awards are said to receive at least two complimentary tickets, with additional attendance often requiring purchase of public seats at about $300 each.
- Expedition 33 developer Sandfall Interactive reportedly bought a large number of public tickets, and Keighley has called the show’s mix of awards and announcements a balancing act.